About Us

Purelements is a thoughtful, care-focused brand dedicated to crafting baby essentials that parents trust for their little ones and love for their simplicity and gentleness.

 

Founded in 2019, Purelements was created to provide pure, safe, and gentle products for delicate skin, with a strong commitment to producing locally in the UAE while sourcing select high-quality items from Spain.

 

While we started with clean and gentle baby wipes, our product line has grown to include toiletries, consumables, and other baby care essentials, all designed with meticulous attention to detail. Each product is thoughtfully formulated to prioritize safety, comfort, and effective care, giving parents peace of mind.

 

We take pride in supporting local craftsmanship in the UAE while maintaining the finest international standards. More than just baby products, Purelements offers trusted solutions for families, designed to be as kind to the planet as they are to your child’s delicate skin.